Forrester Predicts Torrid Video Ad Growth Through 2017

Citing the just-released, comprehensive study of digital advertising, titled "The Digital Media Forecast 2012 - 2017," Forrester Principal Analyst Joanna O'Connell says that video advertising will be the fastest growing sector of digital advertising, increasing by 26 percent compounded yearly through 2017. O'Connell is a co-author of the study. In this interview, she says that exchange-based display and video advertising will comprise 30 percent of the market in five years. More on the Forrester findings in Ad Age. Andy Plesser

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